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Back-to-School Retail Shopper Insights

A behavioral and survey analysis of how consumers are planning their 2021 back-to-school shopping - across channels, retail categories, and more.

After a year of remote schooling, what should retailers expect from the 2021 Back-to-School shopping season?

	Consumer spending activity across retail channels over the past year
	Survey insights on consumer plans for back-to-school shopping
	How retailers can best position themselves to maximize sales lift despite uncertainty

Principal & Global Retail Practice Leader
Medallia

Head of Analytics

Sense360 By Medallia

Sense360 By Medallia, 2021